Ask any coach what really moves the needle and they’ll say the same thing:

It’s not one magic session.

It’s consistency – showing up, fuelling well and recovering properly week after week.

That’s exactly why we’ve rebuilt Kendal Mint Co subscriptions. Not as a sales gimmick, but as a simple way to keep your fuelling dialled in while you focus on the hard bit: actually doing the training.

 

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Why subscriptions make sense for athletes

When you’re in the middle of a marathon block, Ironman prep or winter base phase, the last thing you need is:

1. Realising you’re down to your last gel the night before a big session
   
   
2. Mixing random drinks because you’ve run out of ISO MIX
   
   
3. Guessing whether you’ve got enough fuel for race week

 

A good subscription removes that friction:

1. You always have trusted products on hand
   
   
2. You stick to the same fuelling strategy you’ve practised in training
   
   
3. You avoid last-minute supermarket gambles that upset your stomach
   
   

Less admin. Less decision fatigue. More headspace for training, racing and recovering.

 

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Fuel that follows your training, not a rigid calendar

Training doesn’t move in neat four-week chunks, and neither should your deliveries.

You can now choose delivery intervals that actually match your training cycles:

• Every 1, 2 or 3 weeks – perfect for peak blocks and high volume
  
  
• Monthly – great for steady marathon or triathlon prep
  
  
• Every 6 weeks, 2 months or 3 months – ideal for off-season or lower-volume phases

That means you can:

• Go weekly for a heavy Ironman build with big weekend rides
  
  
• Switch to every 2–3 weeks for a marathon block where you’re using gels only on long runs
  
  
• Drop back to every 2–3 months during maintenance or recovery periods

 

You’re in control. Your subscription bends around your season, not the other way round.

👉 Explore flexible subscriptions.

 

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What you get as a KMC subscriber

We wanted subscribing to feel genuinely worthwhile, not just “one less thing to remember” or "that annoying button I always forget to uncheck".

Subscribers now get:

• Better value on every subscribed product (up to 30% off)
  
  
• Guaranteed, predictable deliveries that match your chosen interval
  
  
• Priority fulfilment – we pick and pack subscriber orders first
  
  
• Double Recharge Reward Points on subscription purchases
  
  
• Full control – pause, skip, change the interval or cancel any time

 

So whether you’re building for a spring marathon, a summer ultra, autumn cyclo-sportives or winter base miles, you can keep your fuelling setup steady in the background.

👉 Explore flexible subscriptions.

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A quick note on pricing (and how to protect yours)

Over the past year, the cost of producing premium, athlete-grade products – from ingredients and packaging to lab testing – has increased.

To keep delivering the quality and performance you expect from Kendal Mint Co, we’ll be making some minor price adjustments from 1st January.

Here's the important bit: If you start a subscription before 1st January, we’re going to keep you on today’s pricing for that subscription going forward, while still giving you:

• Full flexibility to pause, skip or cancel
  
  
• All the subscriber benefits above
  
  

That’s it – short and simple. The main point remains: make fuelling easier and more consistent for yourself.

👉 Explore flexible subscriptions.

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How to set up your subscription in under two minutes

 

1. Choose your essentials

• • KMC NRG GEL (single use or refillable)
  • KMC ISO MIX hydration
  • KMC NRG BARs and recovery products

On the product page, select “Subscribe & save” instead of one-time purchase.

2. Pick your interval

Weekly, every 2–3 weeks, monthly, or one of the longer options.

3. Check out as normal.

You’ll get reminders before each delivery and can adjust from your account dashboard.

 

No contracts, no faff – just a simple way to make sure you’re never caught short before a key session or race.

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Build on your momentum next year

You’ve already shown what happens when you fuel properly – fewer crashes, better long runs, stronger finishes, faster recovery.

Now’s the time to:

• Match your fuelling to your training blocks
  
  
• Remove the “do I have enough gels?” stress
  
  
• Let consistency do its work over months, not just weeks

👉 Start your flexible training plan subscriptions here.

You handle the hard miles.

We’ll make sure the fuel is always ready when you need it.