Retail · Wholesale · Trade launch
GEL X
Launch information, product facts, approved assets and ordering routes for retailers, distributors and wholesale partners.
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GEL X has launched.
45gCarbohydrate
1:0.8Carbohydrate ratio
200mgSodium
NeutralCooling flavour
The next generation of gel
Give customers more from every gel.
GEL X is Kendal Mint Co's next-generation high-carbohydrate energy gel: developed for athletes who want bigger fuelling numbers without carrying more products.
More than 18 months, 100+ samples, 19 formulations and over 300 early testers shaped a finished gel built to earn its place in specialist retail.
“It had to be something we’d tested properly, improved properly, and felt genuinely proud to put in front of athletes.”Jack Barker, Co-Founder, Kendal Mint Co
Why GEL X earns shelf space
High carbohydrate. Low flavour fatigue.
A distinct product proposition for endurance customers moving towards higher hourly carbohydrate targets.
Clear performance proposition45g carbohydrate per gel makes higher fuelling targets easier to understand and achieve.
Built for long sessionsA deliberately neutral profile with a light cooling sensation helps reduce flavour fatigue.
Backed by developmentMore than 18 months of formulation work and athlete testing informed the finished product.
The product
Made for ambitious endurance customers.
GEL X combines a modern carbohydrate ratio, useful sodium and a neutral cooling sensory profile in one 70g serve.
- 45g carbohydrate
- 1:0.8 carbohydrate ratio
- 200mg sodium
- 500mg key electrolytes
- Vegan and gluten free
- Informed Sport tested
Recommended retail price£2.49Per gel
Trade price£1.50Per gel · £18 per 12-pack SRP
Delivery date12 AugustDispatched from 6 August
Launch date17 AugustEmbargoed until 16:00 BST
Retail and wholesale
Put GEL X in front of your customers.
Use the trade pack for launch information, product specifications, imagery and the commercial details your buying team needs.
Trade assets
Everything needed to list and launch GEL X.
Download the same approved high-resolution product imagery, lifestyle assets and documents supplied in the GEL X Press Room.
Trade enquiries
Talk to Kendal Mint Co.
For ranging, distribution, launch planning or account support, contact the trade team directly.