We’re Back at the National Running Show 2026
If you’re heading to the National Running Show in Birmingham this month, come and say hi — because we’re back again for 31st January – 1st February 2026, and we’ve gone even bigger than ever before!
Last year was unreal. You brought so much energy! We met loads of first-time marathoners, half marathon heroes, trail addicts, and “I’m just here for the little samples” legends… Each one of you with your own challenge, your own "Everest" to share.
BUT we also learned one important thing:
Our bestsellers don’t hang around for long. They sold out fast.
So this year we’re loaded up with:
- More bite-sized samples than ever
- A bigger KMC team to help with your fuelling questions
- Athlete appearances from Team KMC
- Bigger show specials than we’ve ever done
Whether you’re training for your first marathon or you’re chasing a PB, we’ll help you leave with a fuelling plan that actually makes sense for your body.
Where to find us
📍 The National Running Show (Birmingham NEC)
🗓 Friday 31st January – Saturday 1st February 2026
👋 Come to the Kendal Mint Co stand F51 for fuelling advice, samples, and show-only perks.
What’s Your Everest? (Come sign the board)
One of our favourite parts of the National Running Show last year was our “What’s Your Everest?” board.
It’s a big whiteboard we bring to the stand, and we invite everyone to write down the challenge they’re chasing this year — their marathon, ultra, first 10K, comeback race… whatever it is.
Last year it was jam-packed by the end of the weekend. Wall-to-wall goals, big and small, from people just like you.
And honestly, that’s what Kendal Mint Co is all about.
KMC exists to help you go from where you are now to the start line you’ve been thinking about… and then all the way to the finish.
Your goal. Your challenge. Your Everest.
So when you come over to the stand:
✅ Write your challenge on the board
✅ Grab a photo with it
✅ Tag us so we can share it and cheer you on
Even if you’re not “race-ready” yet — put it up there anyway. Declaring it is the first step.
What’s your Everest?
The Show-Only Freebie Combo (read this bit 👇)
We’ve combined the two offers into one simple “stackable” deal.
1) First 20 people on Saturday: FREE Gel Flask
The first 20 people to visit our stand on Saturday will get a:
🎁 FREE refillable gel flask
…with every KMC Gel Refill Pouch purchase.
No catch. Just be early — it’s limited and it’ll go quickly.
2) Mailing list perk: FREE Energy Bar (with any purchase)
If you’re signed up to our mailing list before the show, you can also claim:
🎁 A FREE KMC Energy Bar with any purchase
All you need to do is:
✅ Show us your email confirmation at the stand
So yes — you can potentially walk away with a free flask + a free bar when you buy a gel refill pouch (as long as you’re one of the first 20 on Saturday and you’ve signed up pre-show).
What you can do at the KMC stand
If you’ve ever said any of these…
- “How many gels do I need for a marathon?”
- “Why do gels upset my stomach?”
- “When should I start fuelling on long runs?”
- “What do electrolytes actually do?”
- “What should I use in training vs race day?”
…then you’ll love this.
Come over and:
✅ Try award-winning energy gels and bars
✅ Taste-test flavours before you buy
✅ Get fuelling advice (without judgement)
✅ Meet the team behind Kendal Mint Co
✅ See our refillable gel system up close (no sticky hands, less waste)
Quick reminder: don’t leave it late
We’re bringing more stock this time… but just so you know:
The favourites sold out quickly last year: Raspberry Gels, Citrus Gel Refills, Mint Cake, and Flasks.
If you want the best chance at grabbing what you came for (and getting the freebies), aim to visit us early.
See you there 👋
If you’re coming, we genuinely can’t wait to catch up — with our athletes, customers, and anyone who’s curious about fuelling better.
Tag us if you’re going: @kendalmintco
And we’ll see you at @nationalrunningshow.
P.S. If you can’t make it, keep an eye on your emails — we’ll still look after you 😉