2025 was the year you put your training & nutrition first.
You showed up when it was cold, dark and inconvenient. You ran laps when everyone else went home. You chose planned fuelling over “winging it”.
And we got to sit in your pocket for the whole ride.
We’ve crunched the numbers from this year’s orders, reviews and race reports to show just what you achieved with Kendal Mint Co in 2025 – and where we’re heading together in 2026.
Your favourite flavour: Raspberry & Mint
No debate this year – Raspberry & Mint took the top spot.
From KMC NRG GEL Raspberry & Mint to the Raspberry & Mint bars and refillable options, this flavour became the go-to for:
- Runners chasing marathon and ultra PBs
- Cyclists grinding up big climbs
- Triathletes trying to balance a nervous stomach with real energy
It’s not just about taste either. That hit of natural peppermint (the same heritage flavour as Kendal Mint Cake) helps many of you keep gels feeling lighter, fresher and easier on the gut over long sessions.
If Raspberry & Mint has been your rocket fuel this year, you’re in good company.
Together you absolutely emptied the tank
In 2025, as a community you:
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Covered: 270 million km
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Climbed: 10.5 million km
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Conquered: 168 podiums
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Earned: 12,000 medals
That’s thousands of marathons, ultras, sportives, triathlons and parkruns – plus all the early-morning tempo runs, turbo sessions and wet midweek miles that nobody sees on race day.
Every time someone stepped onto a podium, crossed a finish line, or simply finished a brutally hard training block, somewhere in the background there was a KMC gel, bar, bottle or pouch involved.
What it took to fuel all of that 🔋
Here’s what you collectively got through in 2025:
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37.95 million grams of carbohydrates
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155.1 million kilocalories burned
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186 million milligrams of electrolytes replaced
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11.55 million milligrams of caffeine infused
- 1.9 million grams of protein synthesised
In more human terms:
- That’s nearly 38 tonnes of carbohydrates fuelling training and racing.
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155.1 million kcal is enough energy to power more than a lifetime of daily living for a lot of us.
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Electrolytes and caffeine kept you focused, hydrated and moving when the wheels were threatening to come off.
- Protein helped you actually adapt to the work – not just survive it.
Every squeeze of KMC NRG GEL, every bottle of KMC ISO MIX, every bite of KMC NRG BAR was a tiny decision to look after your body properly. Added up over 12 months, those decisions are huge.
Refillable revolution: 110,940 gels refilled ♻️
This was the year refillables really took off.
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110,940 energy gels were refilled using our refillable gel flasks and pouches.
That’s less single-use plastic, fewer sticky wrappers stuffed into pockets and race belts, and more athletes running with a soft flask they actually like using.
Every time you chose a refill pouch instead of a single-use gel, you saved money, cut waste and still got the same dual-charge carb formula, peppermint freshness and electrolytes you know.
Small actions, repeated thousands of times, make a serious difference.
The KMC community in 2025 🌍
The numbers behind the people are just as impressive:
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78,000 athletes fuelled
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42,000 new athletes joined the KMC family
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56 countries used Kendal Mint Co this year
- 21,000+ five-star reviews and bits of feedback
That’s 78,000 runners, cyclists, triathletes, swimmers, hikers and multi-sport misfits who decided to back themselves – and let us help with the fuelling.
From local parkruns to World Championship podiums, from couch-to-5k to Ironman finishes, you’ve carried Kendal Mint Co further than ever before... forget Everest!
2025: The year you chose the hard option (and stuck with it)
You:
- Trained relentlessly
- Stayed disciplined
- Showed up on the days you didn’t feel like it
- Kept going when the easy option was to stop
We just made sure that when you needed energy, it was there – in your pocket, in your vest, on your bike, ready to take.
Every gel opened, bottle mixed and pouch refilled has been part of something bigger: you taking your health, performance and recovery seriously.
What’s next for 2026?
If 2025 was about putting your health and nutrition first, 2026 is about building on it:
- Smarter race-day fuelling guides for major UK marathons, ultras and sportives
- More focus on refillable solutions and reducing waste without compromising performance
- New flavours, new formats and more ways to stay properly fuelled through the rough winter miles and the big summer goals
Whatever your version of “Everest” looks like next year – first 5k, sub-3 marathon, Ironman debut, multi-day ultra – we’ll be right there with you.
Thank you, KMC’ers 👏
So, here’s to you:
- Every athlete who trusted us for the first time
- Everyone who came back stronger after a setback
- Every training partner, coach and club that recommended KMC to someone else
2025 was huge.
2026 is going to be even bigger.
See you on the start line.
Keep the Momentum Going in 2026
You’ve proved what happens when you fuel properly. Now we’ve rebuilt our subscription system to make it even easier to stay consistent.
Flexible subscriptions that match real life training
You can now choose exactly when your fuel arrives — built around base phases, race blocks and recovery weeks, not rigid delivery windows.
New Flexible intervals:
- Every 1, 2 or 3 weeks
- Monthly
- Every 6 weeks
- Every 2 or 3 months
Subscribers get:
- Our best value on every product (up to 30% off!)
- Deliveries that match your training schedule
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Priority fulfilment on every order
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Double Recharge Reward Points
- Full flexibility – pause, skip or cancel any time
Because in the long run, consistency beats intensity. The right fuel, turning up at the right time, changes everything.
👉 Explore flexible subscriptions
A note from Jack, Co-Founder
Over the past year, the cost of producing premium, athlete-grade products – ingredients, packaging, lab testing and logistics – has risen sharply.
To keep delivering the quality and performance you expect, we’ll be making minor price adjustments from 1st January.
However:
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If you start a subscription before 1st January, we’re going to lock you in at today’s best prices.
- Your subscription keeps the same price going forward into 2026, at the lower 2025 price.
- You still have complete control – pause, skip or cancel whenever you need.
All you have to do is start your subscription now, then head back and skip or pause.
It’s our way of saying thank you for trusting us with your training, your races and your “Everest” goals.
If you’ve got feedback – good or bad – we genuinely want to hear it.
— Jack
Co-Founder, Kendal Mint Co®
Build on your 2025
You moved mountains this year.
Let’s climb even bigger ones next year – together.
👉 Start a subscription before 1st January to lock in best prices