Black Friday 2025 is our biggest event yet — and this year, you, our loyal customers, can bag the best offers before the rush. Here’s the quick guide to dates, access, and every bundle in one place.

We've already sold out 6 times this year -

📲 Join the waiting list for early access

📆 Mark your calendars

⏰ Set your alarms (5pm, November 19th UK)

✅ Prepare yourself.

Dates you need to know

• 6–10 Nov — Early Offers: up to 20% off selected lines to warm up the legs.
  
  
• 19 Nov 5pm – 21 Nov — Early Access (48h): subscriber-only access to up to 60% off bundles.
  
  
• 23–30 Nov — Public Sale: If there's any remaining stock, the general public can get up to 60% off.
  
  
• Event ends 30 Nov (or earlier if sold out).
  

How to maximise your chances

1. Join the list to unlock Early Access here.
   
2. Set an alarm for 19 Nov, 5pm
   (We will email and WhatsApp you to remind you, if you're on the list)
   
   
3. Check out fast — items aren’t reserved until payment completes.
   
   
4. Have a fallback: open the backup collection here if the main page is busy.
   
   
5. Think ahead: gifts, race-day kits, and winter training blocks.
   
   

Shop Black Friday

The bundles (limited to 100 each)

Hydration Bundle → Shop Now.

Recovery Bundle → Shop Now.

Energy Bar Bundle → Shop Now.

Energy Gel Bundle → Shop Now.

NEW: Everything Bundle → Shop Now.

Catch Early Offers

Can’t wait for Black Friday? We’ve got you covered with early offers:

• Up to 20% Off: Enjoy discounts on our brand new gift boxes and more. These offers are available this week only (6th - 10th November), and they will not be repeated.

Shop Early Offers

Join the list, Set your alarm, Save up to 60%

Shop Black Friday